Saturday 13 September 2008

Adverts

Coke Zero Zero 7
The new Coke ad allegedly uses music from Another Way to Die, the theme to Quantum of Solace. If that's true, I can't decide whether it sounds reassuringly Bond-like or depressingly generic-Bond-like -- if the article didn't claim it was the new song being used, I'd just assume it was some Bond-alike track Coke had found/had done. Either way, it's a fairly nifty advert, though most amusing is the Guardian's claim that it "is an homage to the Bond movie franchise's highly stylised pre-credit sequences" -- for a paper so into the arts and claiming such intelligence, you'd think they could tell the difference between the credits and pre-credits.

See today's Bond Articles post for more on this.

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