(from BBC News Magazine)
An English professor's stubborn refusal to use a coffee chain's terminology has struck a chord around the world. But why are brands so keen to impose their jargon on us?...
Tony Thorne, King's College London's former language centre head... believes the impact of such marketing techniques is insidious. "Some of this stuff is ludicrous in its complexity," he says... "It's intended to bamboozle and intimidate. I see it as a form of corporate bullying."
Ultraviolet light reveals how ancient Greek statues really looked by Esther Inglis-Arkell
(from io9)
Well I never.
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