(from Comic Book Resources)
Comparing their issues to watching only the first ten minutes of a television show, no one felt they received a fully rounded and complete story, and all were disappointed with how short their issues were.And that, I think, is one of current comics' problems with appealing to new readers: they want a sizeable chunk of story for their $3-one-a-month. Not unreasonable, that. Considering how popular serialised TV shows are now, I don't think people would necessarily object to a story that didn't completely resolve in one issue, but I think they want to feel they got "an episode of TV" rather than "one sixth of an episode of TV".
(For the first two parts of this experiment, look here.)
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